Enit for Italy

We share a common purpose with Enit (the Italian National Tourism Agency): to present the beauty of the Italian territory as seen through the lens of cycling.

Italy is one of the most popular destinations in the world, but there are so many towns and places that have yet to be discovered. Cycling and the bike are a great opportunity to introduce these treasures and to share them in a very engaging framework.

The Giro d’Italia Under 23 goes through some off the beaten track small and medium towns that deserve to be brought into the limelight because they conceal some very rare gems.

Locations and other outstanding features that are the strength of our Country and that will be etched forever in the minds of both Italian and foreign tourists.

Cycling is a sport that offers a unique showcase and the purpose of this cooperation is to enhance our country’s potential and to bolster communication.